Research results
Broader prescribing of the medication is constrained largely by lack of information about the safety of the
drug at earlier stages of therapy.
Therefore, we decided not to limit our communication to print, but to create an integrated communication between
offline and digital channels of the brand.
Creative concept
The concept is based on the need for doctors to have access to new information about the drug and treatment
methods. Using a QR code that visually resembles a psoriatic plaque, allows to create an interactive layout
with constantly updated brand information. This further enlivens communication and keeps it relevant by
integrating communication across all channels. The campaign slogan is "Psoriasis Control Code".
We inform and educate
Character Library
Creative idea allows you to expand communication to patients: to inform them about new medical opportunities,
to remove fears of new methods.
Иллюстрации раскрывают аспекты воздействия препарата, показывая персонажей в
разных ситуациях.
